back-up, use of video in emails

According to a 2018 National Association of Realtors study, 93% of realtors prefer to communicate through email. What this means for many realtors, is that is has become more important than ever before to not only create an email marketing campaign but to also make a GOOD email marketing campaign. As we know, realtors (and […]

Will Renovations Help Sell my Home?

According to a poll by the financial institution CIBC, 89 percent of Canadians consider home renovations as an investment. This survey result, to a certain extent, indicates that the majority of Canada’s homeowners believe renovations can help sell their home.  But how valid is this prevalent thinking that renovating a house would improve its marketability? […]

What’s Dual Agency in Real Estate?

What’s Dual Agency in Real Estate? Dual agency, simply put, is a practice in a real estate transaction where just one broker or agent represents both the buyer and the seller. Although this arrangement seems simple, buyers and sellers are typically advised against having a dual agent. The logic against the dual agency in real […]