What kind of impact having personalized agent introductions can have on your real estate marketing strategy?
While it is important to share your industry expertise, it is equally as important to share your personality or personal brand. This is because, by doing this, it helps differentiate yourself from other competing real estate professionals and connect with prospective clients on a deeper level. For instance, did you know that the number of realtors in Canada has increased by almost 40% in the last 5 years (National Association for Realtors, 2012)? This basically means that if you do not set yourself apart from other realtors, you could be putting yourself at a major disadvantage and could risk losing past clients and even future clients.
So you want to know how you can bring in more clients, impress existing clients, sell listings like an all-time superstar and set yourself apart from competitors? In this post, we talk about how personalized agent videos can help you do that and more.
1. Agent introduction videos can help add a personal touch.
Including a video in place of a lengthy email text actually increases your click-through rate by 300% (Reality Times, 2019). This is because videos are easier to digest and more informative and therefore, more buyers are willing to watch them. In addition, videos are quite different than the traditional boring email.
2. They can make clients feel more comfortable and therefore, more likely to reach out and connect.
Did you know that 85% of property sellers want to work with an agent who uses video as part of their marketing efforts (Cisco VNI, 2018)? This is because property sellers, like realtors, want to sell the listings for as much as they can get out of it. And realtors who use videos show their clients that they are willing to go that extra mile to sell the property quickly and effectively.
3. Personalized videos make your brand look better.
Homes listed with video get four 4x the inquiries of homes listed without video (Forbes Insights, 2010). This is mainly due to the fact that videos add experience that other marketing materials such as photographs do not. For instance, videos can have music, transitions and other visual cues that set the mood and the tone of the scene making the home listing look much more luxurious, glamorous and professional. And by looking more luxurious, glamorous and professional, it adds a sense of credibility and expertise that aids alongside agents who want to make a better brand impression amongst buyers.
4. Agent introduction videos can help you stand out above your competitors.
Did you know that it is 50x easier to achieve a page 1 ranking on Google with a video, than without video (Moovly Video Maker). Why is this you may be wondering? Because more people want to click on a video than text since it is much easier to watch than to read. Furthermore, since videos generate more interest, they also generate more clicks. And since Google rates your content based on clicks, likes, views, etc, your listing will be able to show much higher in search results.
5. Personalized listing videos help buyers get more information out of the video then they will with descriptions.
Videos increase people’s understanding of your product or service by 74% (Agius, A, 2014). In addition, 85% of buyers prefer property listings with detailed descriptions than any other means such as floor plans, tours, etc. In a video, although the information is not relayed through text directly, the voice-over and visuals speak more words than text could ever since, after all, visuals tell the full story.
Agius, A, 2014. 16 Facts About Video Marketing That Will Keep You Up At Night. Retrieved from: https://www.business2community.com/content-marketing/16-facts-video-marketing-will-keep-night-0844491
Cisco VNI, 2018. Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper. Retrieved from: https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html
Forbes Insights, 2010. Video in the C-Suite: Executives Embrace the Non-Text Web. Retrieved from: https://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf
Prep-tours-iGuide, 2018. Homebuyers are looking for photos, detailed information, floor plans, and virtual tours. Retrieved from: https://www.linkedin.com/showcase/preptours-iguide/
Moovly – Video Maker. Google Loves Video: How to rank higher on Google. Retrieved from: https://www.moovly.com/blog/google-loves-video-how-to-rank-higher-on-google-video-maker
Reality Times, 2019. 5 Reasons Every Agent Needs Video Marketing. Retrieved from: https://realtytimes.com/agentnews/agentadvice/item/1028180-5-reasons-every-agent-needs-video-marketing