Are you a realtor wanting to advertise your newly produced listing video or market update video on Instagram but are not sure how? Well, you have come to the right place! In this article, we will be showing you how to set up paid advertising on Instagram so that you can show off your newly produced real estate video to not only show off your new listing or bring awareness to your brand but to also increase your sales, leads and overall, professionalism. 

What is a listing video?

What is a market update video?

With 1 billion Instagram users around the world,  Instagram is the third most popular social media network following Facebook and YouTube (West, 2019). This brings emphasis to why it is important for realtors to enter into the Instagram world publishing and advertising their videos. Although there are some myths deemed that advertising is only for businesses, social platforms have made it affordable and easier than ever for basic users to create and post advertising. Keep reading below on the easy steps to set up advertising on Instagram.

How to create ads for Instagram?

To create an Instagram ad, because Instagram is owned by Facebook, the steps for creating an Instagram ad are the exact same as the steps for creating a Facebook ad. The only difference is specifying what kind of ad(s) you want the Facebook ads manager to generate. 

  1. To create an Instagram ad, follow the same steps as mentioned previously in the ‘How to Set up Advertising for Your Market Update Video on Facebook post but in the ‘create ads section’ check the box for the Instagram feed and Instagram Stories.

Check out the example below on Roomvu’s Instagram video ads for both Instagram’s feed and stories.

Instagram Resources

Instagram Ads for Real Estate Marketers

A Realtor’s Guide to Using Instagram 

Instagram Real Estate Tips

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References

West, c, 2019. 17 Instagram Stats Marketers Need to Know for 2019. Retrieved from: https://sproutsocial.com/insights/instagram-stats/

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